About Us
Born 22 was founded in 2022 to address the need for locally produced, organic cotton baby wear that’s gentle on sensitive skin and special enough for gifting. Many parents were turning to foreign brands, unable to find high-quality options locally. Inspired by Pakistan’s rich heritage in cotton production, known for its exceptional softness and durability, I set out to create unisex baby basics in muted, timeless shades. These simple yet premium garments are designed to last through the seasons, becoming essential staples in any baby’s wardrobe.
Noor Asher
Philosophy
At Born 22, we embrace the elegance of minimalism. Our designs combine simple silhouettes with timeless, functional styles, tailored to grow with your baby.
Knowing how quickly little ones change, we create pieces that easily adapt—perfect for layering in cooler months or wearing solo in the heat. With versatile mix-and-match options, our baby wear takes the guesswork out of dressing, keeping things stylish and effortless all year round.
Sustainable Practices
At Born 22, sustainability is woven into everything we do. We turn leftover fabric into eco-friendly bags that are as durable as they are versatile—perfect for your daily needs and a reflection of our eco-conscious values. With every purchase, you’re not just buying baby wear; you’re supporting a brand committed to reducing waste and making a difference.
Our garments are made from 100% GOTS-certified organic cotton, gentle on your baby’s skin and kind to the Earth. Free from harmful chemicals and pesticides, our clothes are crafted with care, prioritizing ethical practices and durability for life’s precious moments. Born 22 is more than just baby clothing—it's a promise to leave a lighter footprint for future generations.
The Benefits of Organic Cotton
Organic cotton is one of the safest and most eco-friendly choices for your baby, grown without harmful pesticides or chemicals. At Born 22, we use only GOTS-certified organic cotton, ensuring the highest standards of sustainability from farm to final garment. Our dyes and trims are also GOTS-certified, making every piece safe for your baby and kinder to the planet.
We believe that the journey of a product is as important as the result. By choosing organic cotton, you're not only providing comfort for your little one but also investing in a healthier future for both your child and the Earth. Born 22 is committed to sustainable practices, ensuring our impact today helps create a brighter tomorrow for generations to come.
For Women by Women.
Born 22 is a female-founded, female-led brand, driven by the power of women. We proudly partner with skilled local women, creating opportunities for them to showcase their craftsmanship in the textile industry. By fostering a supportive work environment with fair wages and ethical practices, we’re committed to empowering women and their growth.
Our dedication to female talent strengthens our community and ensures that each piece of baby wear is crafted with exceptional care. When you choose Born 22, you’re not only caring for your baby but also uplifting women and their futures.
Giving Back
At Born 22, we believe in giving back. That’s why a portion of our profits goes toward supporting local hospitals, providing essential baby wear for newborns in need. With each purchase, you're not only giving your baby the best but also helping other little ones start life with the comfort and care they deserve.